The Big Gay Ice Cream Truck, or BGICT, is a New York City-based ice cream truck that serves soft serve ice cream cones, cups, and novelties with a menu of unique and unusual flavors and toppings. The Big Gay Ice Cream Truck may be considered part of a wider trend of gourmet or "upscale" food trucks occurring in the United States.
The "gay" in the name of the truck has a double meaning, referring to the sexual orientation of co-founders Doug Quint and Bryan Petroff, as well as simply "happy". According to Quint: "If I weren't gay, I wouldn't call it the Big Gay Ice Cream Truck. And if I weren't happy, I wouldn't have the Big Gay Ice Cream Truck. It would just be the big crabby ice cream truck."
The Big Gay Ice Cream Truck has made use of social
directly with their clientele rather than through
traditional means of advertising. Quint and Petroff
also frequently blog about their experience both on
and off the truck.
Doug Quint is a free-lance classical bassoonist and was
looking for a secondary occupation in the summer off-
season. A flutist friend had been operating an ice
cream truck of her own and suggested doing the same
to Quint, who took her up on the suggestion. In June,
2009, Doug Quint and his partner, Bryan Petroff
founded and began operating the Big Gay Ice Cream
Truck at Brooklyn Pride in Prospect Park,
Brooklyn. They currently operate the Big Gay Ice
Cream truck during the summer months, parking at
various locations throughout New York City, and
tweeting their location and specialty items du jour to